Changing Status Quo
In current society, individuality and expression is celebrated and encouraged. Unfortunately, many organizations are failing to retain and attract qualified, engaged employees because they are still trapped in practices that alienate and discourage individuality.
In Marx’s theory of alienation, Marx concludes that workers tend to alienate themselves from humanity because they are limited in expressing thoughts, actions, and individuality by procedural design. The worker through labor intensive or strict guidelines is reduced to an instrumental value, a thing that is no longer valued as a unique person.
Granted, financial reward does provide a motivating factor that encourages workers to follow guidelines and produce. However, innovation and creativity become a lost art when companies only focus on tasks, goals, and procedural repetition. So how do you energize your staff and encourage other talent individuals to flock toward your organization?